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Phillip Degeneffe

Strategy and Marketing Consultant

Well-rounded energetic strategy and technology consultant with a strong project management background and an expansive network across Sydney and the US. Specialised in the implementation of CRM (Salesforce & HubSpot) and eCommerce systems to existing business processes and persuading stakeholder adoption.

Experienced in building stakeholder ecosystems, organizing and running events, directing campaigns, and managing large product assortments across multiple online marketplaces.

Hold an MBA in Leadership and Enterprise from the University of Sydney Business School, a Master of Innovation and Entrepreneurship from the University of Wollongong, and a Bachelor of Science in Applied Economics and Psychology from University of Minnesota.

Professional Experience

ARCH Artifex

Led the planning and execution of ARCH Artifex’s stand at the 2022 AusRAIL Convention and Exhibition. Coordinated internal participation to promote the company’s newly expanded competencies. Coached internal project managers and engineers on effective business development.

Deployed Salesforce for ARCH Artifex, migrated all business development data within a week, and achieved the successful adoption of Sales Cloud companywide.

MAB Innovation

Developed preliminary business plan for MAB Innovation to commericalise air-stroke engine for multiple use cases utilizing business expertise and network of US and Sydney based industry professionals. Designed fundraising and forecasting materials.

Business Research Capstone

Placed first out of 60 students with a comprehensive literature review assessment of how Telstra can maintain its incumbency as a high quality RSP. Used a multi-framework approach to highlight areas of operational improvement and emphasize potential M&A opportunities reinforced by a competitor likelihood of bankruptcy analysis. Insights were gathered from interviews with industry professionals, and presented key Telstra contacts and partners.

Sustainable Entrepreneurs Online Panel

Hosted a Zoom event on entrepreneurial ventures with sustainability driven business strategies and recruited Dale Schilling (Founder and CEO of Hillridge Technology), Mel Fyfe (Co-Founder and CEO of blakthumb), and Eric Phu (Co-Founder at Citizen Wolf) as guest speakers. This event was a collaboration with the University of Sydney Business School MBA Earth Guardians Club.

evokeAG 2020

As Hillridge’s Strategic Marketing Manager, I promoted their technology to an audience of farmers and AgTech enthusiasts interested in parametric weather insurance products entering the Australian market at evokeAG 2020 in Melbourne. Engagement with attendees and collaborators helped gauge interest in the current product offering as well as potential new products that would offer a lifeline to independent Australian farmers.

QBE Workshop on SDGs

Provided a valuable feedback to QBE executives and the Business Council for Sustainable Development Australia on implementing corporate business practices in line with the Sustainable Development Goals.

University of Sydney Corporate Recognition Dinner

Moderated a brief workshop with financial industry professionals on the topic of engendering trust in the Australian banking industry and presented our insights on behalf of the MBA program at the University of Sydney Corporate Recognition Dinner.

Tetra Tech

Consulted for Eco Logical Australia, an ecology firm who had been recently acquired by Tetra Tech. Assessed external environment by evaluating the competitive landscape using strategic frameworks, and gained a deeper understanding of their internal environment by interviewing key account managers, office managers, and regional managers. Insights and recommendations were presented to Tetra Tech executives and implemented in Coffey’s five-year strategic plan.

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Viable Market Solutions

Potts Point NSW 2011

ABN: 52465822322

Phone: 04 3287 3031


Viable Market Solutions, LLC

Saint Paul, MN 55116

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